Design Your Show Shirt: A Better Way to Get the Perfect Look (Under $200)

Most riders know the frustration.

You find a show shirt that’s almost right—
the color is close, the fit works, but the details don’t quite come together. And fully custom shirts? They often run several hundred to over $1,000.

There hasn’t been a practical middle ground.

Until now.

Introducing: Design Your Show Shirt

We’ve created a new way to get a show shirt that actually fits your style, your horse, and your class—without the custom price tag.

With Design Your Show Shirt, you choose the details that matter:

• Base color
• Sleeve lace
• Collar style
• Cuff style

All guided, all in person, and all under $200.

The savings come from our design process. Rather than a fully custom fitted shirt with endless options, you select the best fit from standard sizing and add design elements from our catalog. Our designer does the rest.

How It Works

We’ve built this as a hands-on, guided experience inside our booth.

Step 1: Find Your Fit

Start by trying on a basic shirt to determine your best fit and foundation.

Step 2: Choose Your Color

Select the base color that complements your horse and overall look.

Step 3: Select Your Details

Review material swatches and design elements:

• Lace options
• Collar styles
• Cuff styles

Step 4: Visualize Your Design

Use our interactive display shirt to preview how your design elements come together.

Step 5: Finalize with Guidance

We’ll walk through your selections with you to make sure everything works cohesively for the show ring.

Step 6: Manufacturing and Delivery

Our design partner, Kultured Rider, crafts your show shirt and ships directly to you.

What Makes This Different

This isn’t just a product—it’s an experience designed to remove the usual barriers.

Guided, Not Overwhelming

You’re not left guessing. We help you make decisions that work.

Interactive

You can see, touch, and build your design in real time.

Affordable

Every Design Your Show Shirt option is under $200.

Built for the Show Ring

Every choice is made with presentation, balance, and discipline in mind.

Where To Find Us

To begin, we are bringing the Design Your Show Shirt program to our pop-up stores at Western events around the St Louis metro area. Soon, we will add it as a regular department in our Eureka store, so stay tuned!